Marketers and sales people love talking about the marketing funnel, essentially a visual representation of the purchase process. Understanding and leveraging your marketing funnel can help you identify opportunities, increase your conversions and turn your client base into loyal followers. The marketing funnel comes in many different variations, but they all boil down to what […]
Category: marketing for freelancers
Hot to Learn to Stop Worrying and Love your Website
One of the first things I say to freelancers and small business owners is to get a website. At the very minimum, I advise them to secure their URL. Yes, social media profiles will help you get your message across, and there is a lot you can do with a Facebook page. However, if you’re […]
How to Build and Manage your Personal Brand in 7 Easy Steps
In a recent post I discussed why your personal brand matters, and how, as freelancers, it is our responsibility to understand the importance of personal brand and leverage it to grow your business. The good news is that establishing a personal brand doesn’t have to require a huge amount of time or effort. Every time […]
Social Media: Three Tips for Business Success
Social media is all around us. In the UK, there were over 38 million active social media users in 2016 – 63% of the entire population. Facebook is the leader of the social media pack, but many other social networks have become household names: Twitter, Instagram, LinkedIn, YouTube, Snapchat, Google+ and Pinterest are just a […]
Your Personal Brand Matters More Than You Think
Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few years ago, these days everyone […]
30+ Free Tools and Resources To Help You Become More Productive
One of the most frequent complaints I hear from freelancers is that they struggle to do everything they are expected to do to run their business. As a result, marketing always ends up at the bottom of the list, and they rarely get to it. The good news is that there are some fantastic free […]
Marketing for Freelancers: How to Come up with a Killer USP
Freelancing is on the rise. In today’s insecure job market, being your own boss has never been more appealing. In the States, one in three workers is freelancing, and where the U.S. leads, the world follows. To them, I say: come up with a killer unique selling proposition (USP). If you are thinking about becoming a […]