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leadership

How to be More Strategic in Your Marketing (Part II)

In the previous post in this series about how to be more strategic, we talked about how you need to understand your market (including your competitors), customers (including using buyer personas and understanding the triggers behind decision making). We also looked at how you also need to conduct a thorough Read more…

By , 54 years4th October 2023 ago
leadership

How to Be More Strategic in your Marketing (Part I)

All businesses want their marketing efforts to be more strategic. The problem is that, for many of them, the day-to-day demands take over. Taking the time to think about what they want to achieve and why is pushed to the side. At most, they do it once a year, when Read more…

By , 54 years4th October 2023 ago
marketing analysis

Building a Successful SWOT / TOWS Analysis

We have spoken about the benefits of doing a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. We have also discussed how you can use the results of a SWOT analysis to build a TOWS analysis that fleshes out the strategic options available to you. Now it’s time Read more…

By , 54 years4th October 2023 ago
marketing analysis

The Value of a TOWS Analysis in Building a Strategy

A SWOT analysis is a great way to get an idea of where you stand. It gives you a good snapshot of your current situation, but it has its limitations. For example, a SWOT analysis doesn’t tell you how you should proceed. To take things further, it’s worth investing a Read more…

By , 54 years4th October 2023 ago
marketing analysis

What a SWOT Analysis Can Do for your Business

Anybody who has ever written a business plan knows that carrying out a SWOT analysis is a standard part of the process. Whether your purpose is to build your personal brand, start a new business or take stock of where you are with your current one, a SWOT analysis looks Read more…

By , 54 years4th October 2023 ago
marketing analysis

Why Personas Are Here to Stay

Many companies are using 2D persona cut-outs these days, an approach that has limited success. But you can really get some amazing results from your buyer personas if you take the time and effort to dig a bit deeper than everyone else when creating them. What is so amazing about personas? Read more…

By , 54 years4th October 2023 ago
marketing analysis

Marketing and Statistics, a Match Made in the Cloud

I’ve been teaching a marketing metrics course recently. It’s a great opportunity to reflect on concepts that I often take for granted, topics that I am familiar with but don’t think about much in my day to day. For me, one of them has been statistical analysis. I took several statistics courses back at university as Read more…

By , 54 years4th October 2023 ago
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