From 2014 to 2020, I kept a regular blog aimed at freelancers and small businesses struggling to make marketing and branding work for them.
In the blog I explained the basics, offering practical ways to apply them to real life, and shared some of my experiences of marketing on a shoestring.
Blog posts by category:
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Marketing During a Pandemic
We’re in the middle of a pandemic, and the world as we know it has changed overnight. The scale of transformation is still unthinkable, but in the meantime, as marketers, what do we do? I am sure you have already seen plenty of examples of what not to do. There […]
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Startup Life: The Art of Pivoting
It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. […]
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Startup Life: Lessons Learnt During a Crucial Week
Last month, alongside my sister and co-founder, Anna Sort, I spent five days in Boston. We were lucky to speak to serial entrepreneurs, investors, VCs, BAs, innovation directors, MIT professors and business consultants as part of a Catalan government initiative aimed at start-ups in the digital health sector. Here are […]
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7 Tips for Successful Networking
Everybody understands the need to get out there and mingle. Networking events are an excellent opportunity to engage with other businesses and grow your circle of acquaintances. If more people know about you and your business, you are more likely to receive enquiries to feed the top of your marketing […]
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How to be More Strategic in Your Marketing (Part II)
In the previous post in this series about how to be more strategic, we talked about how you need to understand your market (including your competitors), customers (including using buyer personas and understanding the triggers behind decision making). We also looked at how you also need to conduct a thorough […]
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How to Be More Strategic in your Marketing (Part I)
All businesses want their marketing efforts to be more strategic. The problem is that, for many of them, the day-to-day demands take over. Taking the time to think about what they want to achieve and why is pushed to the side. At most, they do it once a year, when […]