How to Build and Manage your Personal Brand in 7 Easy Steps

In a recent post I discussed why your personal brand matters, and how, as freelancers, it is our responsibility to understand the importance of personal brand and leverage it to grow your business. The good news is that establishing a personal brand doesn’t have to require a huge amount of time or effort. Every time […]

Your Personal Brand Matters More Than You Think

Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few years ago, these days everyone […]

How to Roll Out a Full Rebrand and Keep Your Sanity

After much agonising, you’ve finally taken the pick from the design proposals you had on the table and you have a new corporate image. Congratulations! But how should you roll out your new brand so no strands are undone? Rebrands are notoriously tricky. There are so many elements involved that it’s not an exception to […]