Everybody understands the need to get out there and mingle. Networking events are an excellent opportunity to engage with other businesses and grow your circle of acquaintances. If more people know about you and your business, you are more likely to receive enquiries to feed the top of your marketing Read more
LinkedIn is the world’s largest professional network. You should definitely make it a priority in your social media use, especially if you operate in the B2B space. Not sure how to go about it? Don’t worry, the following LinkedIn tips will help you supercharge your LinkedIn use, be more efficient Read more
In a recent post I discussed why your personal brand matters, and how, as freelancers, it is our responsibility to understand the importance of personal brand and leverage it to grow your business. The good news is that establishing a personal brand doesn’t have to require a huge amount of Read more
Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few Read more
After much agonising, you’ve finally taken the pick from the design proposals you had on the table and you have a new corporate image. Congratulations! But how should you roll out your new brand so no strands are undone? Rebrands are notoriously tricky. There are so many elements involved that Read more
That’s what you’re thinking, I know. As if there weren’t enough marketing blogs in this world. Well, this is a different marketing blog, run by a normal person for normal people (notice how I said people, not organisations or brands). I’ve worked in B2B marketing for longer than I care Read more