Marketers and sales people love talking about the marketing funnel, essentially a visual representation of the purchase process. Understanding and leveraging your marketing funnel can help you identify opportunities, increase your conversions and turn your client base into loyal followers. The marketing funnel comes in many different variations, but they all boil down to what […]
Tag: online marketing
10 Ways to Use LinkedIn for Your Business
LinkedIn is the world’s largest professional network. You should definitely make it a priority in your social media use, especially if you operate in the B2B space. Not sure how to go about it? Don’t worry, the following LinkedIn tips will help you supercharge your LinkedIn use, be more efficient and get results. Why LinkedIn […]
How to Build and Manage your Personal Brand in 7 Easy Steps
In a recent post I discussed why your personal brand matters, and how, as freelancers, it is our responsibility to understand the importance of personal brand and leverage it to grow your business. The good news is that establishing a personal brand doesn’t have to require a huge amount of time or effort. Every time […]
Why all Marketers Should Aim for a T-Shape
A young, fresh-out-of-college marketer who was just starting out approached me the other day. She was smart, she was ambitious, and she was hungry for some advice. What should she focus on moving forward? My answer: drill down on the marketing aspects that interest her, but stay T-shaped. There has been much talk in digital […]
30+ Free Tools and Resources To Help You Become More Productive
One of the most frequent complaints I hear from freelancers is that they struggle to do everything they are expected to do to run their business. As a result, marketing always ends up at the bottom of the list, and they rarely get to it. The good news is that there are some fantastic free […]
Why Content Marketing is The Thing to Do Now
When I was a little girl, I spent many hours at my grandparents’ home, which was a vintage hunter’s paradise. It was jam-packed with antiques, old clothes and plenty of quirky things, from ancient postcards to long lost buttons. Amongst the many treasures I found in the long childhood afternoons spent at their place, I […]
Online Marketing: it’s Complicated. Or is it?
A few days ago I wrote an article on why the online marketing vs offline marketing debate is totally pointless. One of the main ideas was that you shouldn’t have a separate marketing budget or strategy for your digital activity. But I hear you: how are we supposed to work otherwise if we don’t have […]
The Rise and Rise of the Creative Technologists Class
Let me tell you a story. Once upon a time, artisans and makers were at the heart of the economy. They built, sew, forged and made products with their bare hands, one at a time, lovingly creating each piece from scratch. Then the focus switched to productivity and churning as many products as possible in […]
Why Integrated Marketing will Make Your Campaigns More Successful
I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing doesn’t exist. It’s all marketing, people. Fair enough about having that […]