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Category: startup life

Marketing During a Pandemic

We’re in the middle of a pandemic, and the world as we know it has changed overnight. The scale of transformation is still unthinkable, but in the meantime, as marketers, what do we do? I am sure you have already seen plenty of examples of what not to do. There have been infuriatingly unaware, self-promotional […]

Posted in marketing, marketing strategy, startup life. Tagged covid-19, crisis, marketing, pandemic. Leave a comment

Startup Life: the Art of Pivoting

It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. From conversations with other co-founders, […]

Posted in marketing, startup life. Tagged branding, personas, pivoting, startup, startup marketing, strategy. Leave a comment
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