We’re in the middle of a pandemic, and the world as we know it has changed overnight. The scale of transformation is still unthinkable, but in the meantime, as marketers, what do we do? I am sure you have already seen plenty of examples of what not to do. There Read more…
It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. Read more…
Everybody understands the need to get out there and mingle. Networking events are an excellent opportunity to engage with other businesses and grow your circle of acquaintances. If more people know about you and your business, you are more likely to receive enquiries to feed the top of your marketing Read more…
Anybody who has ever written a business plan knows that carrying out a SWOT analysis is a standard part of the process. Whether your purpose is to build your personal brand, start a new business or take stock of where you are with your current one, a SWOT analysis looks Read more…
Understanding the buyer needs and motivations is essential to build a sound marketing strategy and make your funnel as effective as it can be. And it’s not restricted to B2C: the issue is equally important in the B2B space (business buyers aren’t as rational as you think). Buyer persona questionnaires Read more…
One of the first things I say to freelancers and small business owners is to get a website. At the very minimum, I advise them to secure their URL. Yes, social media profiles will help you get your message across, and there is a lot you can do with a Read more…
A young, fresh-out-of-college marketer who was just starting out approached me the other day. She was smart, she was ambitious, and she was hungry for some advice. What should she focus on moving forward? My answer: drill down on the marketing aspects that interest her, but stay T-shaped. There has Read more…
It’s a very common scenario, shared by start-ups, entrepreneurs and freelancers. You need to market your business because you know that’s what’s going to bring in new sales and the revenue you need for your organisation to thrive. But – and this is a big but – there’s no marketing department Read more…
I recently saw an article on recruiting for marketing positions that got me thinking. Benji Hyam’s post “Why Marketing Has Become The Hardest Position to Hire for” hits the nail on the head on some things, but these are the ones that resonated the most with me regarding my personal experience Read more…