That’s what you’re thinking, I know. As if there weren’t enough marketing blogs in this world. Well, this is a different marketing blog, run by a normal person for normal people (notice how I said people, not organisations or brands).
I’ve worked in B2B marketing for longer than I care to admit in companies of all shapes and sizes: startups, mega-corporations; client-side, agency-side; in one country only, in international set-ups. Perhaps I haven’t seen it all, but it’s been a very educational ride.
What I’ve seen over and over again is that good marketing is essentially common sense, even if there’s a tendency to cover it under lashes and lashes of froth. I’ve also learnt that the success of B2B marketing is largely down to individuals. Blindingly obvious, but oh-so-easily-forgotten.
So back to the blog. I want to take a step back from all the usual marketing babble and talk plain marketing: no jargon, no obscure lingo, no corporate speak. I’ll cover any marketing-related topics that catch my eye, removing the pretty but superfluous froth and distilling it down to what really matters.