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international marketing

international marketing

7 Ways to Manage your International Marketing Campaigns More Effectively

I have just completed an international marketing campaign that involved working across several countries in four continents. The scale of the piece was particularly substantial, but, somehow surprisingly, the issues that came up were very similar to the ones that I had encountered in previous global projects of minor scope. Read more…

By , 55 years18th May 2025 ago
international marketing

6 Ways to Make Your Business Global-Friendly From Day One

Who’s your ideal customer? Perhaps your business is most definitely local, and all you are after is the money your neighbours can spend on your product or service. But if your offering can in any way be shipped overseas or delivered remotely, think again. The decision to expand a business Read more…

By , 55 years18th May 2025 ago
branding

Why This Marketing Blog Might be Just What the World Needs

That’s what you’re thinking, I know. As if there weren’t enough marketing blogs in this world. Well, this is a different marketing blog, run by a normal person for normal people (notice how I said people, not organisations or brands). I’ve worked in B2B marketing for longer than I care Read more…

By , 55 years18th May 2025 ago
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