Anybody who has ever written a business plan knows that carrying out a SWOT analysis is a standard part of the process. Whether your purpose is to build your personal brand, start a new business or take stock of where you are with your current one, a SWOT analysis looks at the strengths, weaknesses, opportunities […]
Tag: freelancer marketing
30+ Free Tools and Resources To Help You Become More Productive
One of the most frequent complaints I hear from freelancers is that they struggle to do everything they are expected to do to run their business. As a result, marketing always ends up at the bottom of the list, and they rarely get to it. The good news is that there are some fantastic free […]
Marketing for Freelancers: How to Come up with a Killer USP
Freelancing is on the rise. In today’s insecure job market, being your own boss has never been more appealing. In the States, one in three workers is freelancing, and where the U.S. leads, the world follows. To them, I say: come up with a killer unique selling proposition (USP). If you are thinking about becoming a […]