Anybody who has ever written a business plan knows that carrying out a SWOT analysis is a standard part of the process. Whether your purpose is to build your personal brand, start a new business or take stock of where you are with your current one, a SWOT analysis looks Read more
PLEASE NOTE NOTE: This is an archived blog post that has not been updated for a while, so quite a few of the tools suggested aren’t around anymore (although you should be able to find suitable replacements relatively easily). One of the most frequent complaints I hear from freelancers is Read more
Freelancing is on the rise. In today’s insecure job market, being your own boss has never been more appealing. In the States, one in three workers is freelancing, and where the U.S. leads, the world follows. To them, I say: come up with a killer unique selling proposition (USP). If you Read more