It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. Read more…
Who’s your ideal customer? Perhaps your business is most definitely local, and all you are after is the money your neighbours can spend on your product or service. But if your offering can in any way be shipped overseas or delivered remotely, think again. The decision to expand a business Read more…
After much agonising, you’ve finally taken the pick from the design proposals you had on the table and you have a new corporate image. Congratulations! But how should you roll out your new brand so no strands are undone? Rebrands are notoriously tricky. There are so many elements involved that Read more…