Alba Sort

  • About me
  • Writing Portfolio

TOWS analysis

leadership

How to Be More Strategic in your Marketing (Part I)

All businesses want their marketing efforts to be more strategic. The problem is that, for many of them, the day-to-day demands take over. Taking the time to think about what they want to achieve and why is pushed to the side. At most, they do it once a year, when Read more…

By , 55 years18th May 2025 ago
marketing analysis

Building a Successful SWOT / TOWS Analysis

We have spoken about the benefits of doing a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. We have also discussed how you can use the results of a SWOT analysis to build a TOWS analysis that fleshes out the strategic options available to you. Now it’s time Read more…

By , 55 years18th May 2025 ago
  • About me
  • Archive: Marketing in a Global World
  • Writing Portfolio
Hestia | Developed by ThemeIsle