It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. Read more…
Last month, alongside my sister and co-founder, Anna Sort, I spent five days in Boston. We were lucky to speak to serial entrepreneurs, investors, VCs, BAs, innovation directors, MIT professors and business consultants as part of a Catalan government initiative aimed at start-ups in the digital health sector. Here are Read more…
All businesses want their marketing efforts to be more strategic. The problem is that, for many of them, the day-to-day demands take over. Taking the time to think about what they want to achieve and why is pushed to the side. At most, they do it once a year, when Read more…
We have spoken about the benefits of doing a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. We have also discussed how you can use the results of a SWOT analysis to build a TOWS analysis that fleshes out the strategic options available to you. Now it’s time Read more…
A SWOT analysis is a great way to get an idea of where you stand. It gives you a good snapshot of your current situation, but it has its limitations. For example, a SWOT analysis doesn’t tell you how you should proceed. To take things further, it’s worth investing a Read more…
Anybody who has ever written a business plan knows that carrying out a SWOT analysis is a standard part of the process. Whether your purpose is to build your personal brand, start a new business or take stock of where you are with your current one, a SWOT analysis looks Read more…
Creating a marketing plan for the year ahead is a winter classic. There is something truly refreshing about taking a blank piece of paper (or its digital equivalent) and giving ourselves the time to think about what we want to achieve in the coming 12 months. But, more often than Read more…