Marketers and sales people love talking about the marketing funnel, essentially a visual representation of the purchase process. Understanding and leveraging your marketing funnel can help you identify opportunities, increase your conversions and turn your client base into loyal followers. The marketing funnel comes in many different variations, but they Read more…
Social media is all around us. In the UK, there were over 38 million active social media users in 2016 – 63% of the entire population. Facebook is the leader of the social media pack, but many other social networks have become household names: Twitter, Instagram, LinkedIn, YouTube, Snapchat, Google+ Read more…
When I was a little girl, I spent many hours at my grandparents’ home, which was a vintage hunter’s paradise. It was jam-packed with antiques, old clothes and plenty of quirky things, from ancient postcards to long lost buttons. Amongst the many treasures I found in the long childhood afternoons Read more…
A few days ago I wrote an article on why the online marketing vs offline marketing debate is totally pointless. One of the main ideas was that you shouldn’t have a separate marketing budget or strategy for your digital activity. But I hear you: how are we supposed to work Read more…
Let me tell you a story. Once upon a time, artisans and makers were at the heart of the economy. They built, sew, forged and made products with their bare hands, one at a time, lovingly creating each piece from scratch. Then the focus switched to productivity and churning as Read more…