One of the most frequent complaints I hear from freelancers is that they struggle to do everything they are expected to do to run their business. As a result, marketing always ends up at the bottom of the list, and they rarely get to it. The good news is that there are some fantastic free […]
Tag: budget
Why Integrated Marketing will Make Your Campaigns More Successful
I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing doesn’t exist. It’s all marketing, people. Fair enough about having that […]