Alba Sort

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startup marketing

marketing strategy

Startup Life: The Art of Pivoting

It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. Read more…

By , 55 years15th June 2025 ago
leadership

Marketing When There’s No Marketing Department

It’s a very common scenario, shared by start-ups, entrepreneurs and freelancers. You need to market your business because you know that’s what’s going to bring in new sales and the revenue you need for your organisation to thrive. But – and this is a big but – there’s no marketing department Read more…

By , 55 years15th June 2025 ago
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