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Tag: pivoting

Startup Life: the Art of Pivoting

It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. From conversations with other co-founders, […]

Posted in marketing, startup life. Tagged branding, personas, pivoting, startup, startup marketing, strategy. Leave a comment
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