A few days ago I wrote an article on why the online marketing vs offline marketing debate is totally pointless. One of the main ideas was that you shouldn’t have a separate marketing budget or strategy for your digital activity. But I hear you: how are we supposed to work Read more…
Let me tell you a story. Once upon a time, artisans and makers were at the heart of the economy. They built, sew, forged and made products with their bare hands, one at a time, lovingly creating each piece from scratch. Then the focus switched to productivity and churning as Read more…
I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing doesn’t exist. It’s all marketing, people. Read more…