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How to Be More Strategic in your Marketing (Part I)

All businesses want their marketing efforts to be more strategic. The problem is that, for many of them, the day-to-day demands take over. Taking the time to think about what they want to achieve and why is pushed to the side. At most, they do it once a year, when they write the marketing plan […]

Posted in marketing strategy. Tagged market, personas, strategy, SWOT analysis, TOWS analysis. Leave a comment
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