sales Archives -

Startup Life: The Art of Pivoting

It has been eight months since my post on how a trip to Boston had led my co-founder and me to rethink our startup. Much has happened since. We have challenged our preconceptions about the market, rethought our business model, built a board of superbly talented individuals, and much more. Read more

By Alba Sort, 6 years16th September 2019 ago

leadership

Understanding Buyer Needs and Motivations

Understanding the buyer needs and motivations is essential to build a sound marketing strategy and make your funnel as effective as it can be. And it’s not restricted to B2C: the issue is equally important in the B2B space (business buyers aren’t as rational as you think). Buyer persona questionnaires Read more

By Alba Sort, 9 years25th July 2017 ago