7 Ways to Manage your International Marketing Campaigns More Effectively

I have just completed an international marketing campaign that involved working across several countries in four continents. The scale of the piece was particularly substantial, but, somehow surprisingly, the issues that came up were very similar to the ones that I had encountered in previous global projects of minor scope. I got thinking about the […]

Why Integrated Marketing will Make Your Campaigns More Successful

I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing is not there, end of story. It’s all marketing, people. Fair […]