The Two Simple Things you Have to Do to Succeed

Last week I had the privilege of hearing Silicon Valley entrepreneur and venture capitalist Eric McAfee speak at the Startup Summit in Edinburgh, a day packed with startup and entrepreneurial inspiration organised by the visionary folk at We Are The Future. Eric McAffee is a wonderful storyteller and shared with the audience some of the […]

Why Integrated Marketing will Make Your Campaigns More Successful

I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing is not there, end of story. It’s all marketing, people. Fair […]