Why all Marketers Should Aim for a T-Shape

A young, fresh-out-of-college marketer who was just starting out approached me the other day. She was smart, she was ambitious, and she was hungry for some advice. What should she focus on moving forward? My answer: drill down on the marketing aspects that interest her, but stay T-shaped. There has been much talk in digital […]

Marketing When There’s No Marketing Department

It’s a very common scenario, shared by start-ups, entrepreneurs and freelancers. You need to market your business because you know that’s what’s going to bring in new sales and the revenue you need for your organisation to thrive. But – and this is a big but – there’s no marketing department or marketing person to do […]

30 Free Tools and Resources To Help You Become More Productive

One of the most frequent complaints I hear from freelancers, entrepreneurs and small business owners is that they don’t have enough time to do anything, let alone market their services. The good news is that there are some amazing tools and resources you can start using today for free that will boost your productivity and […]

Marketing for Freelancers: How to Come up with a Killer USP

Freelancing is on the rise. In today’s insecure job market, being your own boss has never been more appealing. In the States, one in three workers is freelancing, and where the U.S. leads, the world follows. To them, I say: come up with a killer unique selling proposition (USP). If you are thinking about becoming a […]

Why Personas Are Here to Stay

Many companies are using 2D persona cut-outs these days, an approach that has limited success. But you can really get some amazing results from your buyer personas if you take the time and effort to dig a bit deeper than everyone else when creating them. What is so amazing about personas? The wonderful thing about the […]

3 Things to Be Aware of When Recruiting a Brilliant Marketer

I recently saw an article on recruiting for marketing positions that got me thinking. Benji Hyam’s post “Why Marketing Has Become The Hardest Position to Hire for” hits the nail on the head on some things, but these are the ones that resonated the most with me regarding my personal experience and what recruiters have shared with […]

7 Ways to Manage your International Marketing Campaigns More Effectively

I have just completed an international marketing campaign that involved working across several countries in four continents. The scale of the piece was particularly substantial, but, somehow surprisingly, the issues that came up were very similar to the ones that I had encountered in previous global projects of minor scope. I got thinking about the […]