7 Ways to Manage your International Marketing Campaigns More Effectively

I have just completed an international marketing campaign that involved working across several countries in four continents. The scale of the piece was particularly substantial, but, somehow surprisingly, the issues that came up were very similar to the ones that I had encountered in previous global projects of minor scope. I got thinking about the […]

How to Roll Out a Full Rebrand and Keep Your Sanity

After much agonising, you’ve finally taken the pick from the design proposals you had on the table and you have a new corporate image. Congratulations! But how should you roll out your new brand so no strands are undone? Rebrands are notoriously tricky. There are so many elements involved that it’s not an exception to […]

The Two Simple Things you Have to Do to Succeed

Last week I had the privilege of hearing Silicon Valley entrepreneur and venture capitalist Eric McAfee speak at the Startup Summit in Edinburgh, a day packed with startup and entrepreneurial inspiration organised by the visionary folk at We Are The Future. Eric McAffee is a wonderful storyteller and shared with the audience some of the […]

Why Integrated Marketing will Make Your Campaigns More Successful

I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing is not there, end of story. It’s all marketing, people. Fair […]