The Marketing Funnel

Marketers and sales people love talking about the marketing funnel, essentially a visual representation of the purchase process. Understanding and leveraging your marketing funnel can help you identify opportunities, increase your conversions and turn your client base into loyal followers. The marketing funnel comes in many different variations, but they all boil down to what […]

10 Ways to Use LinkedIn for Your Business

LinkedIn is the world’s largest professional network. You should definitely make it a priority in your social media use, especially if you operate in the B2B space. Not sure how to go about it? Don’t worry, the following LinkedIn tips will help you supercharge your LinkedIn use, be more efficient and get results. Why LinkedIn […]

Social Media: Three Tips for Business Success

Social media is all around us. In the UK, there were over 38 million active social media users in 2016 – 63% of the entire population. Facebook is the leader of the social media pack, but many other social networks have become household names: Twitter, Instagram, LinkedIn, YouTube, Snapchat, Google+ and Pinterest are just a […]

Your Personal Brand Matters More Than You Think

Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few years ago, these days everyone […]

Why all Marketers Should Aim for a T-Shape

A young, fresh-out-of-college marketer who was just starting out approached me the other day. She was smart, she was ambitious, and she was hungry for some advice. What should she focus on moving forward? My answer: drill down on the marketing aspects that interest her, but stay T-shaped. There has been much talk in digital […]

Why Integrated Marketing will Make Your Campaigns More Successful

I hear it all the time. “We’re hiring an online marketing person to take care of all that”. “We’ve allocated a budget for online marketing”. “We’re doing an online marketing campaign”. And this is, oh, so wrong. The divide between online and offline marketing is not there, end of story. It’s all marketing, people. Fair […]