Why Personas Are Here to Stay

Many companies are using 2D persona cut-outs these days, an approach that has limited success. But you can really get some amazing results from your buyer personas if you take the time and effort to dig a bit deeper than everyone else when creating them. What is so amazing about personas? The wonderful thing about the […]

Marketing and Statistics, a Match Made in the Cloud

I’ve been teaching a marketing metrics course recently. It’s a great opportunity to reflect on concepts that I often take for granted, topics that I am familiar with but don’t think about much in my day to day. For me, one of them has been statistical analysis. I took several statistics courses back at university as part of my degree. I […]