How to Build and Manage your Personal Brand in 7 Easy Steps

In a recent post I discussed why your personal brand matters, and how, as freelancers, it is our responsibility to understand the importance of personal brand and leverage it to grow your business. The good news is that establishing a personal brand doesn’t have to require a huge amount of time or effort. Every time […]

Your Personal Brand Matters More Than You Think

Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few years ago, these days everyone […]

Why all Marketers Should Aim for a T-Shape

A young, fresh-out-of-college marketer who was just starting out approached me the other day. She was smart, she was ambitious, and she was hungry for some advice. What should she focus on moving forward? My answer: drill down on the marketing aspects that interest her, but stay T-shaped. There has been much talk in digital […]

Why Personas Are Here to Stay and How to Make the Most of Them

Many companies are using 2D persona cut-outs these days, an approach that has limited success. But you can really get some amazing results from your buyer personas if you take the time and effort to dig a bit deeper than everyone else when creating them. What is so amazing about personas? The wonderful thing about the […]

Marketing and Statistics, a Match Made in the Cloud

I’ve been teaching a marketing metrics course recently. It’s a great opportunity to reflect on concepts that I often take for granted, topics that I am familiar with but don’t think about much in my day to day. For me, one of them has been statistical analysis. I took several statistics courses back at university as part of my degree. I […]