How to be More Strategic in Your Marketing (Part II)

In the previous post in this series about how to be more strategic, we talked about how you need to understand your market (including your competitors), customers (including using buyer personas and understanding the triggers behind decision making). We also looked at how you also need to conduct a thorough analysis of your organisation. Today […]

Building a Successful SWOT / TOWS Analysis: Tips and Free Template

We have spoken about the benefits of doing a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. We have also discussed how you can use the results of a SWOT analysis to build a TOWS analysis that fleshes out the strategic options available to you. Before you get started, here are some tips […]

The Marketing Funnel

Marketers and sales people love talking about the marketing funnel, essentially a visual representation of the purchase process. Understanding and leveraging your marketing funnel can help you identify opportunities, increase your conversions and turn your client base into loyal followers. The marketing funnel comes in many different variations, but they all boil down to what […]

How to Build and Manage your Personal Brand in 7 Easy Steps

In a recent post I discussed why your personal brand matters, and how, as freelancers, it is our responsibility to understand the importance of personal brand and leverage it to grow your business. The good news is that establishing a personal brand doesn’t have to require a huge amount of time or effort. Every time […]

Your Personal Brand Matters More Than You Think

Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few years ago, these days everyone […]