About me

Nice to meet you. I’m Alba Sort, an integrated marketer and member of the Chartered Institute of Marketing. I have worked in marketing, branding and communications for almost two decades, in the UK and abroad. (The fact that I speak seven languages helps!)

Marketing is a broad discipline. I have been lucky enough to work in many of its specialities: product marketing, marketing strategy, inbound marketing, digital marketing, operations, marketing metrics, PR, events, I have done them all. I take pride in being a T-shape marketer. My “deep” areas are strategy, branding and performance management and the ability to see the bigger picture in an international context.

I use my strengths on a daily basis as Marketing Director at PlayBenefit. As well as enhancing the perception of the brand as a leader in engagement design and gamification, I am part of the team working on BENERGY. Currently in its Beta version, BENERGY is a mHealth app that leverages mobile technology to support the prevention of chronic illnesses. I also enjoy sharing what I have learnt over the years as a guest trainer with TheDigitalCo and eCPD Webinars, marketing mentor and speaker.  

Read my blog to find out more about my approach to marketing. Want to say hi? You can find me on Linked in and Twitter, or you can email me: albasort.info@gmail.com.