Nice to meet you. I’m Alba Sort, an integrated marketer and member of the Chartered Institute of Marketing. I have worked in marketing, branding and communications for almost two decades, in the UK and abroad. (The fact that I speak seven languages helps!)
Marketing is a broad discipline. I have been lucky enough to work in many of its specialities: product marketing, marketing strategy, inbound marketing, digital marketing, operations, marketing metrics, PR, events, I have done them all. I take pride in being a T-shape marketer. My “deep” areas are strategy, branding and performance management and the ability to see the bigger picture in an international context.
I use my strengths on a daily basis as Marketing Director at PlayBenefit. As well as enhancing the perception of the brand as a leader in engagement design and gamification, I am part of the team working on BENERGY. Currently in its Beta version, BENERGY is a mHealth app that leverages mobile technology to support the prevention of chronic illnesses. I also enjoy sharing what I have learnt over the years as a guest trainer with TheDigitalCo and eCPD Webinars, marketing mentor and speaker.