Social media for freelancers: three tips for business success

Social media is all around us. In the UK, there were over 38 million active social media users in 2016 – 63% of the entire population. Facebook is the leader of the social media pack, but many other social networks have become household names: Twitter, Instagram, LinkedIn, YouTube, Snapchat, Google+ and Pinterest are just a […]

Your Personal Brand Matters More Than You Think

Personal brand management is just another thing we have to do in this day and age. It’s particularly important for influencers (or aspiring influencers), business leaders and entrepreneurs. However, don’t think that you can forget about it if you are employed, or a student, or working part-time. Unlike a few years ago, these days everyone […]

Why all Marketers Should Aim for a T-Shape

A young, fresh-out-of-college marketer who was just starting out approached me the other day. She was smart, she was ambitious, and she was hungry for some advice. What should she focus on moving forward? My answer: drill down on the marketing aspects that interest her, but stay T-shaped. There has been much talk in digital […]

30 Free Tools and Resources To Help You Become More Productive

One of the most frequent complaints I hear from freelancers, entrepreneurs and small business owners is that they don’t have enough time to do anything, let alone market their services. The good news is that there are some amazing tools and resources you can start using today for free that will boost your productivity and […]

Marketing for Freelancers: How to Come up with a Killer USP

Freelancing is on the rise. In today’s insecure job market, being your own boss has never been more appealing. In the States, one in three workers is freelancing, and where the U.S. leads, the world follows. To them, I say: come up with a killer unique selling proposition (USP). If you are thinking about becoming a […]

Marketing and Statistics, a Match Made in the Cloud

I’ve been teaching a marketing metrics course recently. It’s a great opportunity to reflect on concepts that I often take for granted, topics that I am familiar with but don’t think about much in my day to day. For me, one of them has been statistical analysis. I took several statistics courses back at university as part of my degree. I […]