How to be More Strategic in Your Marketing (Part II)

In the previous post in this series about how to be more strategic, we talked about how you need to understand your market (including your competitors), customers (including using buyer personas and understanding the triggers behind decision making). We also looked at how you also need to conduct a thorough analysis of your organisation. Today […]

Building a Successful SWOT / TOWS Analysis: Tips and Free Template

We have spoken about the benefits of doing a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. We have also discussed how you can use the results of a SWOT analysis to build a TOWS analysis that fleshes out the strategic options available to you. Before you get started, here are some tips […]

Understanding Buyer Needs and Motivations

Understanding the buyer needs and motivations is essential to build a sound marketing strategy and make your funnel as effective as it can be. And it’s not restricted to B2C: the issue is equally important in the B2B space (business buyers aren’t as rational as you think). Buyer persona questionnaires are a handy tool, but […]

The Marketing Funnel

Marketers and sales people love talking about the marketing funnel, essentially a visual representation of the purchase process. Understanding and leveraging your marketing funnel can help you identify opportunities, increase your conversions and turn your client base into loyal followers. The marketing funnel comes in many different variations, but they all boil down to what […]

10 Ways to Use LinkedIn for Your Business

LinkedIn is the world’s largest professional network. You should definitely make it a priority in your social media use, especially if you operate in the B2B space. Not sure how to go about it? Don’t worry, the following LinkedIn tips will help you supercharge your LinkedIn use, be more efficient and get results. Why LinkedIn […]